HR Happy Hour 341: The Evolution of Talent Branding and Candidate Experience

Special Guest: Kathryn Minshew, The Muse

Sponsored by Virgin Pulse – www.virginpulse.com

This week on the HR Happy Hour Show, Steve was joined by Kathryn Minshew, CEO and Founder of The Muse, a career platform used by over 50 million people to navigate their careers and by hundreds of companies looking to attract, hire and retain great talent. She’s also the author of “The New Rules of Work,” a Wall Street Journal national bestseller.

On the show, Kathryn discussed how candidates have become increasingly discerning in their careers, how they expect more and more authentic information from prospective employers, and how organizations can leverage new technology and media to deliver these talent brand messages and create better candidate experiences.

Kathryn feels we are in the 3rd phase of the talent branding and candidate experience journey – where employers have to be specific, accurate, and use their ‘real’ people to tell the organization’s stories and deliver an authentic message about how they experience their work environment. She also shared how some of the more effective employer attraction strategies have parallels to marketing – by sourcing great stories to share with prospective candidates, inserting more information and authenticity when interacting with candidates on sites like LinkedIn and email, and by making job descriptions more thoughtful and interesting to candidates.

This was a great conversation, thanks to Kathryn for coming back on the show!

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